Your San Francisco Bicycle Coalition staff is hard at work representing you on the streets and at City Hall. Become a member of the SF Bicycle Coalition and get this team of advocates working for you!


Brian Wiedenmeier

Executive Director

After starting as the SF Bicycle Coalition’s Development Director in May 2014, Brian became Executive Director in July 2016. He has been a member since 2007. He brings almost a decade of nonprofit resource development and management experience to the job, including leadership roles at ODC and Performing Arts Workshop. A passionate advocate for better bicycling in San Francisco, he has worked for safer streets in his SoMa neighborhood and beyond. Brian holds an MPA from San Francisco State University and a BA from the University of Minnesota. Email Brian.

Pronouns: he, him, his

Rahul Young

Deputy Director/Interim Program Director

Rahul joined the team in May 2018 as Deputy Director. He brings two decades of environmental sustainability and operations expertise to the role, including experience serving as the COO of Tides and Vice President at ICF. He’s been biking in San Francisco for over 20 years, most recently on a cargo bike with his partner and two daughters through the streets around their home in the Mission. Rahul holds an MS in Civil Engineering and a BA In Public Policy from Stanford University. Email Rahul.

Pronouns: he, him, his

Janice Li

Advocacy Director

Janice joined the staff in October 2013 as Community Organizer and has been Advocacy Director since December 2015. She previously spent time at PUSH Buffalo focusing on grassroots leadership and critical education around issues of affordable housing and community development. She has served as chair on the Port of San Francisco’s Waterfront Working Group since 2015 as well. As an Outer Sunset resident, you might catch her leisurely riding through Golden Gate Park most mornings. Email Janice.

Jen Gennari

Jen Gennari

External Affairs Director

Jen is a creative and passionate communicator who is fueled by her love for bicycling and dedication to a healthier and sustainable environment. She brings more than 15 years of experience in media relations, publications and strategic communications. A SF Bicycle Coalition member since 2013, she is a multimodal commuter who can be spotted riding daily on Market Street. A graduate of Vassar College, Jen holds a M.A. in Communications from the University of Virginia. Email Jen.

Pronouns: she, her, hers

Jeremy Hobbs

Technology Strategist

Jeremy, who joined the team in October 2018, brings 15 years of technology management and leadership expertise, including experience serving as the CIO of the San Francisco Art Institute. He has been a SF Bicycle Coalition member since 2012 and has used a bicycle as his primary form of transportation for two decades. Jeremy has a strong commitment to travel by bicycle and has ridden long distances, over the river and through the woods, on four continents. He holds a BFA in Art & Technology, Photography and Art History and a BA In Visual Critical Studies from The School of the Art Institute of Chicago. Email Jeremy.

Pronouns: he, him, his

Nancy Buffum

Family & Schools Program Manager

Nancy is a long-time San Francisco resident with a background in cooperative and consensus-based organizations, community development and nonprofit management. She has volunteered and coordinated volunteers for youth and families in public schools, arts and recreation programs and grassroots advocacy groups in San Francisco, Marin County, and Brooklyn, New York. She is passionate about strengthening community and safety in the streets, parks and public spaces of San Francisco for people of all ages. Email Nancy .

Susan Gallentine

Marketing and Event Manager

Susan joined the staff in May 2016. She was first hooked on biking when she needed a safe way to get home after working late nights in the hotel industry. Her past work includes managing a wide variety of events including fundraisers, weddings, conferences, a lavish ball for a prince and everything in between for Fairmont Hotels and most recently for the Presidio Trust. She earned her B.S. in Hospitality and Tourism Management from Purdue University. Susan enjoys running, hiking, picnics and most any activity that takes place outdoors. Email Susan.

Pronouns: she, her, hers

Kelsey Roeder

Membership Manager

Originally from Auburn, California, Kelsey has been a San Francisco resident since 2008. She became a member of the SF Bicycle Coalition in 2015, joined our staff in 2016 as Membership Assistant and has been Membership Manager since April 2018. Prior to this role, she was an environmental educator at the San Francisco Department of the Environment, where she taught young students how to create more sustainable schools. Kelsey holds a B.A. in Environmental Sustainability and Social Justice from San Francisco State University. Email Kelsey.

Pronouns: she, her, hers

Janelle Wong

Operations Manager

Janelle handles our bookkeeping, financial reporting and budgeting, contracts, human resources, and office management. Before joining the staff, Janelle spent more than a decade in public accounting, both for accounting firms and in-house while biking to school with her sons. Janelle is a Pacific McGeorge School of Law juris doctor. Email Janelle.

Janelle Phung

Family and Schools Coordinator

Janelle joined the staff in July 2014 as Family and School coordinator with the Safe Routes to School Program. She had two and a half years prior experience working with San Francisco Department of the Environment. Among her achievements were success in neighborhood and business community outreach for the San Francisco landfill initiatives, recycle and zero waste programs. She has volunteered for nonprofit community program of the Chinese New Comers Service assistance for their tax returns with the low-income residences programs for seven years. Email Janelle.

Charles Deffarges

Senior Community Organizer

Charles joins the staff as a San Francisco native and bike enthusiast. Before moving back to San Francisco, he studied at Occidental College in Los Angeles where he advocated for increased bike infrastructure and developed a bike-sharing program on campus. Previously, Charles made San Francisco a better place to ride one rack at a time as our Bicycle Parking Coordinator. Email Charles.

Gina Schumacher

Development Associate

Gina joined the staff in January 2017 as the Development Associate. Hailing from San Diego, biking has always been a preferred mode of transportation to save money, avoid parking and enjoy the landscape. Since moving to the Bay Area, she worked for Bay Leaf Kitchen, a nonprofit that promotes healthy sustainable food for kids and families. Aside from biking and nonprofits, she loves repurposed crafts, ultimate frisbee and bread. Email Gina

Christopher White

Program Coordinator

Chris joined the team in June 2017 as Program Coordinator for our adult Bicycle Education program. His background is in theater and education: for 12 years he was the Founding Artistic Director of SF experimental performance troop Mugwumpin, as well as an actor for many Bay Area theater companies. He’s taught theater at St. Mary’s College and the San Francisco Art Institute and led master classes at institutions all over the Bay Area. He got to know the city by biking to clients’ homes as an academic private tutor before developing content for ed-tech startup Chris is excited to keep expanding beyond his habitual urban biking by doing more bike camping. Email Christopher.

Kristen Leckie

Community Organizer

Kristen joined as Community Organizer in January 2018, previously managing Streets of San Francisco Bike Tours. Their involvement with bikes started as a means of transportation to work in Southern California and eventually led to their advocacy work. Kristen first got involved with bike advocacy serving on the board for Bike Walk Alameda. In their spare time they run community workshops on zine making and stamp carving. They hold a B.A. from UC Berkeley where they studied Anthropology, as well as Gender and Women’s Studies. Email Kristen.

Pronouns: they, them, theirs

Andy Gonzalez-Cabrera

Community Organizer

Originally from Mexico, Andy immigrated to and has lived most of their life in the Echo Park neighborhood of Los Angeles. While living in LA, Andy enjoyed riding their bike and walking all around northeast LA. In 2014, Andy moved to the East Bay to earn a B.S. in Conservation Resource Studies with a minor in City and Regional Planning from UC Berkeley. Andy enjoys volunteering with youth programs and their local community garden, street food, independent comics and music. In their free time, Andy enjoys drawing buildings, maps and people on public transit.  Email Andy.

Pronouns: they, them, theirs

Veronica Newell

Communications Designer

Veronica joined the team as Communications Designer in March 2018. Veronica’s involvement with bikes started when she needed a quick way to get to her downtown Manhattan college campus from Brooklyn. In her spare time, Veronica enjoys scouting out tasty vegan restaurants, cozy bookstores and unique art/activism spaces across the Bay Area. Veronica holds a B.A. in Political Science and Peace and Justice Studies from Pace University and a User Experience Design Certification. She strongly believes design can be utilized as a vehicle for social change and is excited to engage with communities through the San Francisco Bicycle Coalition. Email Veronica.

Pronouns: she, her, hers

Chris Bannister

Volunteer and Membership Coordinator

Chris joined the team in July 2018 as Volunteer and Membership Coordinator. Originally from a small suburb located outside of Los Angeles, Chris has been living in the Bay Area since 2008. Prior to his involvement with the San Francisco Bicycle Coalition, Chris worked in the nonprofit public health sector, developing and maintaining outreach programs for youth and young adults. He initially started biking as a way to recover from a long-standing surgery procedure and eventually began biking every day. Chris holds a B.A. in Psychology and an M.A. in Human Sexuality Studies from San Francisco State University. Email Chris.

Pronouns: he, him, his