Strategic Plan 2018 – 2022


Strategic Plan

2018 – 2022

From the Executive Director

Transportation in San Francisco is changing, and trips made by bicycle are growing. For the health of our planet and our communities, they must continue to do so.

Maintaining a laser focus on quality infrastructure that increases safety and welcomes more people to bike more often is key. That requires building coalitions, considering how our work impacts people who do not currently bike, and growing our movement. And as always, it means calling upon our members to raise your collective voice for change. On behalf of our board of directors, staff and members, I am pleased to present this plan to you. Join us as we seek to change the world beginning right here on our streets.

Brian Wiedenmeier

Mission Statement

The San Francisco Bicycle Coalition works to transform San Francisco’s streets and neighborhoods into safe, just, and livable places by promoting the bicycle for everyday transportation.

Core Values


We advocate for everyone’s equitable access to safe, affordable, and healthy transportation to create a just city.


We fight climate change by enabling and encouraging more people to bike more often.


We create positive change through coalition building and collective action.


We celebrate bicycling as a fun, healthy way to get around and connect with each other and our communities.

Goal One

Demand high-quality infrastructure and push for visionary improvements to connect the city.

Goal One: Objectives

  1. Objective One: Establish physically-protected bike lanes as the standard for bike improvements, especially on Vision Zero high-injury corridors.
    1. 30 miles of protected bike lanes across every supervisorial district
    2. 25% of approved bike lane projects include protected bike infrastructure
    3. 18 miles annually of new and upgraded bicycle and pedestrian safety infrastructure constructed on high-injury corridors
  1. Objective Two: Fight for land use policies, street design, and operations that prioritize safe, comfortable sustainable transportation over fast driving.
    1. 150 “hot spot” improvements
    2. 50% increase in perceived safety biking in San Francisco
    3. 50% decrease in bicycle crash rate citywide
  1. Objective Three: Expand car-free spaces within parks and on city streets.
    1. 15 regular open streets events per year
    2. 5 new permanent open, car-free spaces
    3. One new, larger-scale car-free event spanning multiple neighborhoods
  1. Objective Four: Work to eliminate double-parking and illegal loading/unloading in bike lanes.
    1. Enable double-parking reporting through 311 to establish a baseline
    2. 60% reduction in the number of illegal bike lane encroachments in high-injury corridors and 40% reduction elsewhere compared with baseline
  1. Objective Five: Ensure bike access and capacity on bridges and local and regional transit.
    1. Secure full funding for construction of a bicycle path on the Bay Bridge western span
    2. 50% increase in the number of people arriving and traveling by bike to BART and Caltrain
  1. Objective Six: Make bike parking secure and plentiful.
    1. 3,000 additional bike racks/corrals installed
    2. Facilitate valet bicycle parking programs to reach 75,000 people
    3. Triple the number of locations with attended or otherwise secure bike parking service
  1. Objective Seven: Decrease bicycle theft.
    1. 50% reduction in bicycle theft
    2. 50% increase in bike registration

Goal Two

Build public support and political power to win affordable and sustainable transportation
for all San Franciscans.

Goal Two: Objectives

  1. Objective One: Secure significant, new funding sources for bicycle infrastructure by winning local and regional funding measures.
    1. Win all endorsed ballot measures that bring in new revenue for active transportation
    2. 10% of all new transportation revenues are allocated to bicycle and pedestrian projects
  1. Objective Two: Ensure new and emerging mobility technologies and services, especially transportation network companies (TNCs) and delivery services, are safe and complement bicycling.
    1. Enact city and state policies that positively integrate new and emerging mobility technologies into San Francisco’s transportation network
  1. Objective Three: Elect powerful champions for bicycling as mayor of San Francisco, in key supervisorial districts, and to other important offices citywide.
    1. All SF Bicycle Coalition-endorsed candidates are elected to office and are held publicly accountable to their constituents

Goal Three

Grow, engage, and empower our membership to strengthen our organization and deepen community support for bicycling.

Goal Three: Objectives

  1. Objective One: Increase the number of members through grassroots organizing and strategic coalition building.
    1. Grow individual membership to 12,000
    2. 5% annual list growth across communications channels
    3. 50% increase in the number of business members
  1. Objective Two: Build an organization whose members, board, and staff reflect San Francisco’s demographics.
    1. Report annually on closing the gap between the organization’s and San Francisco’s demographics
  1. Objective Three: Engage members and individuals to power our advocacy and increase our effectiveness.
    1. Maintain an average of at least 10,000 volunteer hours annually
    2. Train 250 members in a leadership development program
    3. Establish an organization-wide leadership ladder and increase member engagement by 10% at each level per year.

Goal Four

Introduce San Franciscans of all ages, identities, and backgrounds to the joy of bicycling and encourage more San Franciscans to bicycle more often.

Goal Four: Objectives

  1. Objective One: Reach thousands of people through bicycle education and school safety programming, emphasizing rules of the road.
    1. Reach 50,000 adults
    2. Reach 30,000 young people, parents, and caregivers
    3. 25% increase in the number of children biking to school
  1. Objective Two: Support bicycling for everyday transportation among communities that experience barriers to riding.
    1. Refurbish and distribute 1,000 bicycles through Bike It Forward events
    2. 50% increase in people who bike in San Francisco identify as female, trans*, or femme
    3. Advocate for the expansion of accessible and affordable bike share systems and bike share membership programs
    4. Hold at least one event annually in each supervisorial district with disproportionately low membership
  1. Objective Three: Educate all road users how to share the road safely and respectfully.
    1. Demand fair, equitable, and accountable traffic enforcement methods
    2. Train 2,500 professional drivers

About the San Francisco Bicycle Coalition

With the mission of promoting the bicycle for everyday transportation, the San Francisco Bicycle Coalition works in partnership with government agencies and community partners to deliver safe, inviting and bikeable streets for all San Franciscans.

With 10,000 members, the SF Bicycle Coalition is the largest city-based bicycle advocacy group in the nation and one of the largest membership-based groups in San Francisco.