The San Francisco Bicycle Coalition is transforming our streets and neighborhoods into safe, just, and livable places by promoting the bicycle for everyday transportation. We’re seeking a passionate, highly motivated Membership Manager with a commitment to transportation justice to lead our membership program.
The Membership Manager will oversee all aspects of the SF Bicycle Coalition’s robust membership program and lead our work toward membership growth and retention, and making our membership more accessible to more people. They will engage individual and business members in our advocacy work, furthering the strategic goals and mission of the organization. The Membership Manager will advance our outreach and list-growth strategy to the large and growing number of people biking. They will oversee the member experience, including member communications, benefits, and affinity groups. In recognition of the crucial role that members play in shaping and reflecting the culture of the organization, the Membership Manager will take a leadership role in the positive development of organizational culture, including working to ensure that our membership reflects the diversity of San Francisco and actively embraces our community agreements. Working within the Membership department and closely with the Development Manager, but also across teams with the Advocacy, Program, Communications, and Operations teams, the Membership Manager will represent our members’ interests and demonstrate a command of issues, campaigns, and experiences relevant to a broad cross-section of our membership.
The San Francisco Bicycle Coalition is an equal opportunity employer and acknowledges the harm biking culture and unequal access to transportation have inflicted upon underserved communities — including people of color, people with disabilities, people from working-class backgrounds, women, and people with LGBTQ+ identities. We believe that these communities must be centered as leaders in the work we do; therefore, we strongly encourage applications from people with these identities.
Specific duties and responsibilities include, but are not limited to:
- Manage, support, and grow the Membership team, including but not limited to full-time Volunteer and Membership Coordinator and intern support.
- Develop and execute membership strategy, which includes creating annual plans and budget goals focused on growth and diversification of membership base.
- Work with Development Manager to steward higher-level members to renew at higher rates, become monthly givers, and/or become major donors through thoughtful, targeted relationship-building and direct asks.
- Make progress toward our organizational strategic plan goal of building an organization whose membership reflects San Francisco’s demographics.
- Plan and execute all direct and electronic member acquisition and renewal campaigns aligned with membership growth goals.
- Design, administer, and analyze biennial member survey; present results and use findings to guide membership priorities.
- Plan and support Program and Advocacy staff in conducting streetside and event outreach activities, achieving specific goals related to list-building and member acquisition.
- Work with Program and Advocacy staff on campaign-relevant membership outreach initiatives.
- Develop goals and strategies alongside Volunteer and Membership Coordinator to achieve membership acquisition and renewal targets for major events.
- Oversee Monthly Giving program, including setting goals and strategies to grow the program while supervising monthly giver accounts.
- Execute regular member engagement events such as the 10+ Year Member Party.
- Work with the Operations team to innovate member engagement and retention strategies, improve the member experience.
- Innovate on and oversee all other miscellaneous outreach initiatives, including bike shop outreach, aligning with strategic goals and objectives for membership growth and advocacy campaigns, delegating responsibility for execution as needed.
- Work with the Board of Directors’ Membership and Fundraising Committee to grow and engage membership.
Strong candidates will possess the following key qualifications:
We recognize that this position encompasses a number of different responsibility areas. We are committed to train and support our staff to strengthen their abilities in each area and we encourage applications from people who may not have all of the qualifications listed below.
- A deep commitment to the San Francisco Bicycle Coalition’s mission;
- Previous management and leadership experience including five years of progressively increasing responsibility;
- Interest in and passion for transportation equity, justice, and antiracism;
- Budgeting and forecasting experience;
- Successful design and execution of multi-channel campaigns using direct marketing, digital engagement, online solicitations, and related marketing vehicles;
- Successful project planning and strategy implementation;
- Strong organizational, multi-tasking, and time-management skills;
- Excellent communication and interpersonal skills;
- Exceptional writing skills for a diversity of media and audiences;
- Experience with Salesforce or other CRM;
- Volunteer experience and/or community involvement; and
- Fluency in languages other than English, specifically Spanish, Cantonese, or Tagalog.
Reports to: Operations Director
Direct Reports: Volunteer and Membership Coordinator
Salary and Benefits: The annual salary for this exempt position is between $65,000 and $70,000, depending upon depth of experience. Full-time benefits include excellent medical, vision, and dental insurance with no employee contribution, as well as two weeks of sick leave, a telecommuting stipend, a flexible work arrangement policy, and three weeks of paid time off with the potential to grow to five weeks per year over time.
Hours: Full-time. Flexibility to work nights and weekends; this position may require approximately three to seven nights per month and one to three weekend days monthly.
About the San Francisco Bicycle Coalition
The San Francisco Bicycle Coalition works to transform San Francisco’s streets and neighborhoods into safe, just, and livable places by promoting the bicycle for everyday transportation. Our work is guided by our five-year strategic plan and the core values of Transportation Justice, Sustainability, People Power, and Joy. The organization’s culture reflects its grassroots origins and professional advocacy in equal measures. Our active membership represents San Franciscans of all ages and backgrounds from all neighborhoods who are working towards safe, sustainable, and more affordable ways to move around our city. The SF Bicycle Coalition is the largest city-based bicycle advocacy group in the nation and one of the largest member-driven groups in San Francisco.
To apply, please submit a resume and a PDF with your answers to the below three questions. Please make your answers roughly one paragraph each:
- What makes you excited to work at the San Francisco Bicycle Coalition?
- Describe a specific program or project that you managed, including your full scope of responsibility. How did you measure success and what lessons did you learn?
- How would you go about achieving the dual goals of growing membership and having a membership that reflects the diversity of San Francisco?