Tour de Fat is a day-long traveling festival honoring humankind’s greatest invention – the bike – while encouraging people to let their alter egos shine.
We’re thrilled to share the exciting announcement from our friends and supporters at New Belgium Brewing that Tour de Fat will be returning to San Francisco in 2015! This year marks the 16th season for Tour de Fat, which has raised close to $4 million for local nonprofits since it all began and raised more than $600,000 last year alone. The daylong festivities are free, but all proceeds from beer and merchandise sales, along with parade donations, go to local nonprofits like the SF Bicycle Coalition.
Each stop kicks off with a costumed bicycle parade that winds through city streets, ending in a city park for a day of entertainment. That’s when eclectic acts take over: from musical performances to yo-yo entertainers, vaudeville acts to a 1000 person Dance Contest to win a New Belgium Cruiser Bike. New features this year include a new Le Tigre Grande variety tent and Sputnik mobile stage. The day of carnival creativity concludes with a celebration of inspirational car-for-bike swappers; brave souls who hand over their car keys as a commitment to commute by bike for the next year.
“Our love for bikes runs deep at New Belgium, it’s how the company started. So every year we like to spread that love around the country by coming into towns from coast to coast and hosting the best way to spend a Saturday,” said Matt Kowal, Tour de Fat Impresario. “Each city has its own flair and uniqueness, which is what makes it all pretty awesome. And to be able to raise millions of dollars along the way, thanks to everyone who celebrates with us, it’s why we do this. We’re all anxious to get this party started once again!”
Tour de Fat will cycle through each of the following cities in 2015:
Washington, D.C.: May 30 at Yards Park
Durham, NC: June 20, Diamond View Park
Chicago, IL: July 11, Palmer Square
Twin Cities, MN: July 25, Loring Park
Boise, ID: August 15, Ann Morrison Park
Fort Collins, CO: September 5, Civic Center Park
Denver, CO: September 12, City Park
San Francisco, CA: September 19, Lindley Meadow – Golden Gate Park
San Diego, CA: September 26, Golden Hill Park
Tempe, AZ: October 3, Tempe Beach Park
For the Tour de Fat credo, schedule, videos and to submit an entry to swap your car for a bike, check out www.facebook.com/TourDeFat. To learn more about New Belgium Brewing, visit www.newbelgium.com.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews ten year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.