The San Francisco Bicycle Coalition welcomes Melissa Lewis as our new Communications and Marketing Director.
Tell us about your role at the SF Bicycle Coalition.
I work with the Marketing and Communications team, and collectively we’re responsible for all print and web communications, design needs, brand management, and media strategy. It’s our job to ensure folks know about the work the San Francisco Bicycle Coalition is doing, and how they can become involved.
What are you excited to work on at the SF Bicycle Coalition?
I’m excited to be part of a passionate team who influence the way in which San Francisco’s landscape is changing. Reshaping the city to be people first vs. car first, and moving towards a future where more people are on bikes is very much something I’m excited to play a part in.
What does biking mean to you?
My pie chart would look something like an even split of fun, empowerment, and freedom. My bike has allowed me to live car-free for most of my adult life, travel from point A to point B, and experience the world in a unique way. Fun-fact: whenever I travel internationally, I always incorporate one day of cycling. There’s no better way to absorb the world around you, meet good people, and experience joy than by spending time in your saddle.
When you’re not working or biking, what fills your time?
Camping, backpacking, hiking, catching free music, and weekend warrior-ing.